FEARLESS SPORTSWEAR LTD
Press Release
FEAR:LESS SPORTSWEAR LAUNCHES WITH BOLD MISSION TO EMPOWER WOMEN, PROMOTE ALLYSHIP AND TACKLE VIOLENCE AGAINST WOMEN AND GIRLS
This White Ribbon day, and at a time when women's safety continues to dominate headlines and solo sport becomes an increasingly vital outlet for physical and mental wellbeing, a new force in sportswear is stepping in to change the narrative.
Introducing FEAR:LESS, a purpose-driven brand built on empowerment, allyship and sustainability. More than just performance apparel, FEAR:LESS is a movement that aims to spark conversations, raise awareness and fund change around the issue of violence against women and girls (VAWG), particularly in the context of outdoor and solo activity.
In light of ongoing national debates surrounding women's safety in public spaces and the growing recognition of the role men must play in that conversation, FEAR:LESS announces that 5% of all proceeds will go to White Ribbon, the UK’s leading charitable initiative focussed on educating boys and men about VAWG, with the goal of creating long-term systemic cultural change.
"We know there's a long way to go but we refuse to stay silent while women continue to feel unsafe doing the things they love - running, cycling, hiking, moving freely in the world," said Mark Bradbury, co-founder of FEAR:LESS. "This brand is about standing with women, not just in words but in action. It's about equipping allies, raising awareness and investing in real change."
The brand's name speaks for itself: FEAR:LESS, a declaration of strength and solidarity. At the core of the brand is a commitment to creating not only durable and responsibly made sportswear but also community and purpose.
"FEAR:LESS isn't about pretending fear doesn't exist," added Anna Owers, co-founder. "It's about reducing that fear together. Our products are a badge of support and a conversation starter. We want people to wear FEAR:LESS knowing they're actively part of something bigger.”
"We’re so pleased to be partnering with FEAR:LESS, who are shining a light on the importance of women feeling safe in public spaces, particularly when exercising. Exercise should be accessible for all and everyone should be able to enjoy being active without fear. Together we’re pushing for change to make that a reality for all." says Lynne Elliot, White Ribbon UK CEO
A MOVEMENT IN MOTION
FEAR:LESS launches at a critical cultural moment when gender-based violence, allyship and accountability are no longer fringe conversations - they're urgent everyday issues.
FEAR:LESS sportswear combines performance and purpose, with pieces starting from just £30. Every purchase supports White Ribbon’s mission to educate boys and men about ending violence against women and girls, allowing customers to wear their support and be part of a movement for change.
With every hoodie, every conversation sparked on the trail or in the gym, FEAR:LESS invites wearers to fear less and do more - for themselves, for others and for the future of solo sport.
For media inquiries, samples or interviews with the founders, please contact anna@fearlessfuture.co.uk
Follow FEAR:LESS on Instagram: @fear.less.future
Visit FEAR:LESS: www.fearlessfuture.co.uk
FEAR:LESS. Made to move. Worn for change.